Nike BB Mt.12Skii

The team was tasked with building a unique launch experience for Ja Morant’s first signature shoe, debuting as an All-Star pop-up in Utah. I worked alongside my lead 3D designer to design, model, and visualize the entire event from scratch using Cinema 4D and Blender. The experience allowed customers to engage with the shoe and its accompanying apparel capsule in a tonally unforgettable environment.